This Bitcoin surge feels… well, different.
Actually, every Bitcoin bull market has its own unique character. Each cycle brings fresh perspectives and newcomers into the fold. However, one thing that has consistently remained a constant throughout Bitcoin’s history is the level of excitement from average individuals eager to get involved in a potentially liberating and profitable technology. This is typically the case with Bitcoin price explosions.
The Average Investor Seems Uninterested in This Bitcoin Rally
Where is everyone? It’s eerily quiet.
I haven’t heard a peep from the usual sources – taxi drivers, distant relatives, or even educators – asking if they’ve missed the boat. Despite the predictions of an impending Alt Season, I haven’t even been bombarded with questions about speculative assets like Fartcoin, Dogecoin, or Ripple. (I’ve even got a prepared explanation for that last one, if you need it.)
The main point is this: the typical individual investor is not participating in this Bitcoin bull run. And it’s certainly not due to lack of awareness. This time feels different. Somewhere along the way, perhaps between the introduction of Bitcoin ETFs, political endorsements, and increased institutional involvement, retail investors have decided this isn’t their arena.
Could it be that Bitcoin simply isn’t as appealing anymore, or perhaps average investors were burned so badly in the past that they’ve learned their lesson? Even casual searches for Bitcoin news are surprisingly low: Google Trends data shows minimal search interest compared to other trending topics.
It could be argued that Google’s relevance has diminished, but the lack of chatter from family and service providers is unmistakable.
100 Days Above $100,000
One might almost miss the fact that the leading cryptocurrency has sustained a price above $100,000 for 100 consecutive days. This represents a significant psychological milestone and a potentially transformative point. Historically, when Bitcoin has surpassed major thresholds ($100, $1,000, $10,000), it has signaled a new era of adoption, investment, and accelerated price growth.
And yet, the general public seems indifferent.
Not only is Bitcoin achieving unprecedented price levels and setting new record highs, but its underlying fundamentals are also strengthening. Bitcoin’s 200-day moving average has surpassed $100,000, which is a strong indication for both active traders and long-term investors.
Typically, in any Bitcoin bull market, breaking and holding above key resistance levels, both in terms of price and moving averages, has preceded sustained upward momentum. But retail investors are nowhere to be seen.
This cycle has even led to the selling off of assets of some of the longest-term Bitcoin whales, allowing for the entrance of the very institutions that Bitcoin was initially designed to resist.
Crypto in Retirement Accounts
The year 2025 has also witnessed a significant development in retirement planning, as Bitcoin and other cryptocurrencies have been legally approved for inclusion in mainstream retirement accounts. This offers tens of millions of Americans direct access to accumulate digital assets for their future.
But retail investors are unenthusiastic.
They’ve seemingly opted out, taking a break on the sidelines. While Bitcoin has arguably evolved from a speculative asset to a standard component of retirement portfolios and institutional investment strategies, the absence of the average investor feels disheartening.
Bitcoin Market Data
At the time of press 12:59 pm UTC on Aug. 17, 2025, Bitcoin is ranked #1 by market cap and the price is up 0.79% over the past 24 hours. Bitcoin has a market capitalization of $2.36 trillion with a 24-hour trading volume of $44.9 billion. Learn more about Bitcoin ›
Crypto Market Summary
At the time of press 12:59 pm UTC on Aug. 17, 2025, the total crypto market is valued at at $4.02 trillion with a 24-hour volume of $119.12 billion. Bitcoin dominance is currently at 58.55%. Learn more about the crypto market ›


