Strategy Corp, a business intelligence firm co-founded by Michael Saylor, has significantly boosted its Bitcoin investment, now possessing assets valued at over $73 billion as part of its overall capital allocation plan.

According to an announcement made by Saylor on Monday via social media, the company recently purchased 525 Bitcoin (BTC) at a total cost of roughly $60 million. This translates to an average acquisition price of $114,562 per Bitcoin. This latest acquisition elevates Strategy Corp’s total Bitcoin holdings to an impressive 638,985 BTC, which, at the time of this report, boasts a value exceeding $73 billion.

Source: Michael Saylor

This Bitcoin investment aligns with Strategy Corp’s strategic asset accumulation program, which began in August 2020 with an initial $250 million investment in BTC. Since initiating this strategy, the company has regularly informed the public of considerable Bitcoin purchases, including a previous announcement of a $450 million buy completed between late August and early September.

Saylor’s strategy of acquiring Bitcoin through Strategy Corp was one of the initial and most impactful actions taken by a corporation to establish a cryptocurrency reserve, perceived as a possible safeguard against inflation. While numerous firms in the United States and around the world have since earmarked resources to invest in Bitcoin, others are looking at allocating funds to Solana (SOL), Ether (ETH), and even Dogecoin (DOGE).

Related: TON Strategy Announces $250M Buyback Program Amidst Stock Price Decline

Accessing the Cryptocurrency Market Through Diverse Investment Channels

While some state treasuries within the U.S. are actively researching methods for directly holding cryptocurrencies such as Bitcoin as part of their investment reserves, others are utilizing shares of Strategy Corp’s stock (MSTR) as a way to gain exposure to the digital asset market. This is particularly relevant in situations where policies might restrict direct investment in cryptocurrencies, or in response to public opposition.

Pension funds operating in states such as Arizona, California, Colorado, Florida, Louisiana, Maryland, New Jersey, Texas, and Utah have publicly disclosed holdings of MSTR stock in 2024.

An executive order issued by former U.S. President Donald Trump during his time in office may further encourage cryptocurrency adoption by potentially allowing 401(k) retirement plans to include cryptocurrencies as part of their overall investment strategies.