Amdax, a Netherlands-based provider of cryptocurrency services, has revealed its intention to create a new enterprise called AMBTS B.V., dedicated to Bitcoin treasury management. The company plans to seek a public listing on Euronext Amsterdam. The goal is to bridge the gap between the established stability of traditional finance and the future potential of Bitcoin as a valuable asset to hold. AMBTS will function as a separate entity, aiming to accumulate 1% of the total Bitcoin in circulation. Based on current market values, achieving this milestone would necessitate an investment exceeding $24 billion [2]. Amdax has already satisfied key regulatory prerequisites, including acquiring a Markets in Crypto-Assets Regulation (MiCA) license from the Dutch Authority for the Financial Markets, which was secured in June 2025 [3].
Initially, AMBTS will secure funding through private investors to support its strategic acquisition of Bitcoin. The capital raised during this initial phase will be used to accelerate Bitcoin accumulation. This initiative reflects a broader trend across European corporations, where Bitcoin is increasingly being adopted as a component of treasury management strategies. Lucas Wensing, CEO of Amdax, highlighted that with over 10% of the Bitcoin supply currently held by corporations and institutions worldwide, the timing is ideal for establishing a specialized treasury firm focused on Bitcoin [4].
The proposed Euronext Amsterdam listing emphasizes the Netherlands’ growing significance as a digital asset innovation hub. The nation’s regulatory landscape, specifically its proactive approach to crypto regulations, has strengthened its prominence within the European fintech sector. Amdax’s move may also bolster Bitcoin’s legitimacy as a long-term asset for institutions, thanks to the listing’s inherent transparency and robust governance structures [5]. The firm’s overarching strategy aligns with ongoing efforts to integrate digital assets into the mainstream financial system, potentially attracting institutional investors looking for diversification and exposure to digital currencies.
If AMBTS successfully accumulates 1% of the total Bitcoin supply, it could have profound effects on market dynamics and institutional demand. Such a substantial acquisition would not only increase institutional exposure to Bitcoin but might also influence its price trajectory, especially as demand from large-scale buyers intensifies. This venture arises amidst increasing corporate adoption in Europe, with over 15 publicly announced companies now including Bitcoin on their balance sheets [6].
The listing also underscores the increasing convergence of traditional finance and the cryptocurrency sphere. Euronext Amsterdam’s willingness to list a Bitcoin treasury firm demonstrates a shift among major exchanges to accommodate digital assets. This trend is anticipated to continue as demand for institutional-grade crypto products rises. Amdax’s actions could encourage other companies to explore analogous strategies, further establishing Bitcoin as a strategic asset in corporate and institutional investment portfolios.
Sources:
[1] Cointelegraph, Dutch firm Amdax plans Bitcoin treasury listing on Euronext Amsterdam (https://cointelegraph.com/news/dutch-crypto-firm-bitcoin-treasury-amsterdam-s-euronext)
[2] Finimize, Amsterdam Firm Wants A Piece Of The Global Bitcoin Pie (https://finimize.com/content/amsterdam-firm-wants-a-piece-of-the-global-bitcoin-pie)
[3] Ground, Dutch crypto firm Amdax aims to launch Bitcoin treasury company on Euronext (https://ground.news/article/dutch-crypto-firm-amdax-aims-to-launch-bitcoin-treasury-company-on-euronext)
[4] IndexBox, Amdax Plans Bitcoin Treasury Firm AMBTS on Euronext (https://www.indexbox.io/blog/amdax-to-launch-bitcoin-treasury-company-on-dutch-stock-exchange/)
[5] FinanceFeeds, Amdax Plans Bitcoin Treasury Company With Euronext (https://financefeeds.com/amdax-plans-bitcoin-treasury-company-with-euronext-amsterdam-listing-ambition/)
[6] Traders, Crypto market recap: BTC slides 2.3% amid inflation fears (https://tradersunion.com/news/cryptocurrency-news/show/441265-crypto-market-recap-btc-slides-2-3-amid-inflation-fears/)