Hut 8, a publicly listed entity focused on Bitcoin mining, revealed early Monday a new collaboration with Donald Trump Jr. and Eric Trump, sons of former President Donald Trump. The partnership aims to create a novel Bitcoin mining venture named American Bitcoin. As part of the agreement, Hut 8, with a market capitalization nearing $1.2 billion, will allocate a “substantial portion” of its Bitcoin ASICs – specialized computer hardware vital for Bitcoin mining – to this subsidiary. In return, Hut 8 will secure 80% ownership of American Bitcoin, according to the official announcement.

News of the partnership initially triggered a surge in Hut 8’s stock during pre-market trading. However, the stock price subsequently retreated to its closing value of $11.69 from the previous Friday.

The announcement did not detail whether the remaining 20% equity stake in American Bitcoin would be held by the Trump family. Donald Trump Jr. commented, “Simply investing in Bitcoin is only a partial strategy. Actively mining Bitcoin under favorable economic conditions presents an even greater opportunity.”

Bitcoin mining involves using powerful computing systems to competitively solve complex mathematical problems. The first miner to successfully solve the problem is rewarded with newly minted Bitcoin. This process simultaneously validates transactions and updates the blockchain, the distributed ledger technology underpinning Bitcoin. On average, a new block is added to the blockchain approximately every 10 minutes.

American Bitcoin’s long-term objective is to “eventually become a publicly traded company,” as outlined in a Securities and Exchange Commission (SEC) filing related to the new business.

Eric Trump will serve as the co-founder and chief strategy officer of American Bitcoin. The CEO role will be filled by Matt Prusak, formerly the chief commercial officer at Hut 8. Justin Mateen, a co-founder of the dating application Tinder, will also join the board of directors, along with two additional executives from Hut 8.

The Trump family has a history of branding various ventures, from real estate projects and branded steaks to footwear, without directly managing day-to-day operations. Similarly, Hut 8 will be responsible for managing all “core business functions” of American Bitcoin, including areas such as human resources, financial management, regulatory compliance, and the overall operation of the Bitcoin mining infrastructure, according to official documentation.

The American Bitcoin initiative represents the latest foray into the cryptocurrency sector by the Trump family. Donald Trump has previously launched digital collectible projects (NFTs), and he and Melania Trump have been involved with the creation of cryptocurrencies. Furthermore, his sons have associated their names with a new cryptocurrency application, planning the development of USD1, a stablecoin (a cryptocurrency designed to maintain a stable value relative to traditional currencies like the U.S. dollar).

The Trump family’s engagement with the crypto space marks a shift in perspective. As recently as 2021, Donald Trump described Bitcoin as a “scam.” However, in the intervening years, he has actively engaged with crypto industry leaders. In July, he appeared at Bitcoin 2024, a prominent Bitcoin conference, and expressed his desire for the United States to become a leading global hub for cryptocurrency.

Following this shift, notable figures in the crypto industry, including Tyler and Cameron Winklevoss, co-founders of the Gemini exchange, each donated $1 million to Trump’s presidential campaign. Jesse Powell, the founder of Kraken, another crypto exchange, similarly contributed $1 million. Since his re-election, President Trump has initiated various executive actions related to crypto, including aiming to create a national digital asset reserve.

Hut 8 is scheduled to host a conference call on Tuesday to provide further details about the launch of the new Bitcoin subsidiary.

This story was originally featured on Fortune.com

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