Animoca Brands, a major player in the Web3 space, has formed a collaborative agreement with DayDayCook (DDC) Enterprise, a specialist in packaged foods and prepared meals. The partnership focuses on DDC managing a portion of Animoca’s Bitcoin assets, seeking to generate returns from these cryptocurrency holdings.
Key Takeaways:
- Animoca Brands teams up with DayDayCook to oversee Bitcoin assets valued up to $100 million.
- Increasingly, businesses are utilizing Bitcoin as a safeguard against inflationary pressures and as a durable store of value.
- Institutional Bitcoin holdings showed significant growth in the second quarter of 2025.
The understanding, formalized in a non-binding memorandum disclosed on Thursday, highlights a growing trend of companies managing Bitcoin as part of their corporate treasury.
According to the arrangement, Animoca intends to entrust DDC with the management of Bitcoin holdings worth up to $100 million.
Animoca Brands Partners as Bitcoin Finds its Footing as a Treasury Asset
This collaboration underscores a rising trend where organizations are incorporating Bitcoin into their financial strategies to protect against currency devaluation and preserve long-term value.
DayDayCook initially declared its plans for a Bitcoin treasury in May, aiming to acquire 5,000 BTC over a three-year period.
The company took an initial step by purchasing 21 BTC for its corporate reserves during that same month.
This move is consistent with a wider pattern of corporate Bitcoin adoption, as businesses aim to diversify and shield their assets amidst uncertain economic conditions.
While the growth of Bitcoin treasury companies signifies broader mainstream recognition, it has also sparked discussion within the investment community.
Some view these organizations as important drivers of greater adoption, while others express concerns about the potential risks associated with highly leveraged firms that could amplify market volatility.
Data sourced from BitcoinTreasuries indicates that 268 institutions currently maintain Bitcoin holdings on their balance sheets, including publicly traded corporations, private companies, governmental entities, investment managers, and firms focused on cryptocurrency.
Publicly listed companies represent the largest proportion, comprising 147 of these holders.
In the second quarter of 2025, these treasury companies collectively acquired 159,107 BTC, an investment valued at over $18.7 billion, representing a 23% increase in acquisitions compared to the previous quarter.
Adam Back, CEO of Blockstream, characterized this trend as a “new altseason,” encouraging investors to reallocate funds into Bitcoin or Bitcoin-backed treasuries.
Analysts Emphasize Potential Dangers for Bitcoin Treasury Companies
Nevertheless, caution remains. Analysts suggest that many treasury companies may struggle during Bitcoin price declines or when access to affordable financing becomes more restricted, which could trigger substantial market corrections.
Last week, James Check, the lead analyst at Glassnode, expressed concern about the long-term viability of corporate Bitcoin treasury strategies, arguing that easily achievable gains may have already passed for new entrants as the market evolves.
This warning echoes recent statements from Matthew Sigel, the head of digital asset research at VanEck, who has voiced apprehensions regarding the Bitcoin treasury approaches adopted by certain publicly traded firms.
Sigel specifically highlighted the use of at-the-market (ATM) share issuance programs, suggesting that they can become dilutive if a company’s stock price approaches its Bitcoin net asset value (NAV).
In related news, the law firm Pomerantz LLP in New York has initiated a class action lawsuit against Michael Saylor’s Strategy, alleging that the Bitcoin-focused firm misled investors concerning the profitability and risks associated with its crypto investment strategy.
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