Companies are increasingly recognizing the value of Bitcoin, and a recent study by River Financial suggests they’re playing a major role in the 2025 surge. The report indicates that corporate ownership now represents over 6% of the total Bitcoin in circulation.
The research highlighted a significant increase in business adoption. In the first eight months of 2025, companies invested $12.5 billion *more* into Bitcoin than they did throughout the entire previous year. This has resulted in aggregate corporate holdings reaching 1.3 million BTC.
This represents a substantial surge, growing 21-fold since 2020. Individuals still control the majority of Bitcoin, holding 65.9% of the total supply. Funds, government entities, and other organizations possess the remaining portions.
Bitcoin Treasuries Lead the Way Amid Growing Popularity
River’s analysis reveals that Bitcoin treasury firms – businesses specifically designed to hold large Bitcoin allocations – account for 76% of all Bitcoin purchases since the beginning of 2024. These dedicated companies collectively manage more than $100 billion in a combination of equities, bonds, and other Bitcoin-linked assets.
The report also points out that conventional businesses, spanning industries like real estate, healthcare, construction, and software development, are increasingly incorporating Bitcoin into their financial reserves.
According to the report:
“Bitcoin is no longer just for miners or crypto-focused ventures.”
The study noted that 3,000 U.S.-based businesses are currently utilizing River’s services. Most of these are small and medium-sized businesses (SMBs) with fewer than 50 employees. They often dedicate a significant portion of their earnings to Bitcoin as a means of hedging against inflation and mitigating risks related to traditional banking systems.
A Change in How Corporations Think
On average, companies are allocating 22% of their net profits to Bitcoin. Notably, nearly a third now hold over half of their total treasury in the cryptocurrency.
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River attributes this trend to Bitcoin’s limited supply, round-the-clock trading availability, and protection against risks associated with third parties, particularly after recent well-publicized collapses within the banking sector.
Furthermore, the report noted that increased clarity regarding regulations and accounting practices has removed significant obstacles to adoption. The 2024 revision of GAAP standards, permitting businesses to report Bitcoin at its fair market value, was specifically mentioned as a major factor.
Adding to this legitimacy, the U.S. government’s establishment of a Strategic Bitcoin Reserve earlier in the year has further solidified Bitcoin’s position in the corporate world. Several states, like Texas and New Hampshire, have also enacted legislation to create their own dedicated BTC reserves.
Further Adoption Expected
Despite the notable growth, fewer than 1% of companies worldwide currently incorporate Bitcoin into their holdings.
According to River, widespread understanding of the asset remains a key challenge. Surveys indicate that many company executives still lack a fundamental grasp of Bitcoin.
Despite this, River anticipates that Bitcoin will become a standard component of corporate financial strategies as more businesses openly disclose their treasury practices.
The report concluded:
“We foresee a future where every business includes Bitcoin on its balance sheet, while continuing to primarily use traditional currencies like the dollar for everyday transactions.”