A new study from Deloitte Insights indicates that financial leaders at North American corporations are increasingly seeing potential in digital currencies for their long-term business operations. The study, released in the second quarter of 2025, surveyed 200 Chief Financial Officers (CFOs) from organizations with annual revenues exceeding $1 billion. An overwhelming 99% of these CFOs anticipate that cryptocurrencies will be integrated into their companies’ financial strategies in the years to come [1].
The research reveals notable differences in adoption rates based on organizational scale. Overall, 23% of the CFOs surveyed expect their treasury departments to engage with cryptocurrencies for either investment purposes or payment processing within the next two years. However, this expectation jumps to almost 40% among CFOs leading larger firms – those with annual revenue of $10 billion or more. Furthermore, 15% of all CFOs are considering purchasing non-stablecoin cryptocurrencies as part of their investment portfolios within the next 24 months. This consideration rises to 24% among those at the largest organizations [1].
This changing perspective within the corporate world mirrors recent changes in regulation and politics that are contributing to the mainstream acceptance of digital assets. Key examples include the establishment of a strategic Bitcoin reserve under President Donald Trump, as well as the passage of the GENIUS Act. This piece of legislation has helped provide greater clarity regarding the regulatory framework surrounding digital assets, thereby fueling greater institutional interest [1].
Despite increasing enthusiasm, corporations are still approaching adoption cautiously. Deloitte’s findings indicate that a significant number of CFOs continue to view price volatility as a key obstacle. Approximately 43% of respondents identified volatility as their primary concern when considering cryptocurrency investments. This sentiment reflects the well-known price fluctuations associated with cryptocurrencies like Bitcoin [1].
The report also points out that several publicly listed businesses have already begun acquiring cryptocurrencies, with certain companies making digital assets a core element of their business model. Some CFOs have even expressed interest in listing crypto assets on their corporate balance sheets, potentially representing a significant shift in how corporate treasury functions address digital currencies.
This evolving environment emphasizes a broader trend toward greater institutional acceptance, even though the speed of adoption remains controlled by concerns related to risk and regulatory considerations. As more businesses investigate how to integrate cryptocurrencies into their financial activities, it appears that the corporate finance sector is progressing toward a more inclusive attitude regarding digital assets.
Source: [1] CFOs warm to crypto with 99% envisioning long-term use … (https://www.theblock.co/post/365089/cfos-warm-to-crypto-with-99-envisioning-long-term-use-deloitte-survey-says?utm_medium=rss&utm_source=rss)