KUALA LUMPUR – A new chapter unfolds for the Miss Universe Organization (MUO) as they team up with Zetrix, a public blockchain created by Zetrix AI Berhad (formerly known as MY E.G. Services Berhad). This alliance brings forth the Miss Universe Global Blockchain Voting App, marking a technological leap in the pageant’s illustrious 73-year history.
For the first time ever, fans from around the world can participate in voting with complete assurance. The secure and open nature of blockchain technology makes this possible. The app will also feature AI companions inspired by this year’s Miss Universe delegates to further engage users by connecting fans with the women, their initiatives, and heritage through a previously unseen level of immersion.
This partnership is a testimony to Miss Universe’s commitment to innovative solutions that offer transparency to give fans more power while ensuring that every opinion is acknowledged and counted.
The launch was held at W Kuala Lumpur. The President of MUO, Raúl Rocha Cantú, and Dato’ Fadzli Shah, Co-Founder of Zetrix, attended and exchanged the partnership agreement. Attendees experienced the features of the application, which will highlight each vote and story as the organization prepares for the 74th Miss Universe Competition and upcoming seasons.
The application is set to be available on the Apple App Store and Google Play Store soon, promising an interactive experience for fans eager to engage with the pageant like never before.
The application’s main features will include the utilization of a secure and credible voting process that gives fans the opportunity to show support for their top picks among all the finalists of the competition, plus special segments. One example is Beyond the Crown, a place where contestants can share details about their countries and advocate for causes important to them.
AI-powered companions will be created based on Miss Universe contestants. Each companion will express the contestant’s values, knowledge, and overall personality. In turn, fans can go beyond the stage to explore the causes and motivations of each contestant through a meaningful conversation.
Users will receive exclusive updates that are easily accessible on the application in addition to behind-the-scenes content and competitor highlights.
“With Miss Universe including participation from over 130 countries, our ongoing goal has been to connect cultures, amplify opinions, and celebrate diversity across the world. By offering a blockchain-based voting application in collaboration with Zetrix, we are enabling fans from all regions of the world with today’s most progressive, secure, and inclusive technology. This is more than just a digital tool. It is a channel through which fans can relate to contestants and their efforts like never before. Wherever you are, your opinions matter and, now, so does your vote, due to the increased trust and transparency in the system. We are excited to guide the future of fan engagement on a global scale. This will bring pageantry and modern technology together in a way that inspires the globe,” according to Raúl Rocha Cantú.
“We are excited to contribute our blockchain and AI proficiency to the Miss Universe platform. This partnership ensures that fans worldwide can participate in reliable and interactive voting for the first time in Miss Universe history. Before today, we worked closely alongside Miss Universe representatives based in Singapore, Malaysia, Indonesia, and Hong Kong SAR. These representatives introduced the use of the application into their respective pageants and assisted in improving the platform into what it is today,” according to Dato’ Fadzli Shah.
As the 74th Miss Universe pageant approaches this November, fans can look forward to voting in a new way that is both secure and engaging through the use of the latest and greatest technology.
MUO has organized the annual Miss Universe beauty pageant since 1952. The company continues to serve as a respected global platform that empowers women through leadership, pageantry, and philanthropy.
The contestants gain experience, exposure, and chances to further their career path while promoting causes and inspiring millions to take action. MUO supports diversity, equality, and inclusivity. By fostering compassionate leadership and cultural exchange among women, the company aims to support a global society that includes individuals of any background.