Delve into the “buy and hold” investment philosophy, a strategic approach focusing on sustained, long-term growth. Understand its practical application and weigh its potential benefits and drawbacks for your investment portfolio.
The “buy and hold” strategy stands as a time-tested method in the realm of long-term investing. As its name implies, it provides an accessible and economical route to participate in the financial markets, weathering market ups and downs by purchasing assets and maintaining them over an extended period.
While the performance of “buy and hold” often stacks up favorably against other strategies, a deeper grasp of its merits and limitations, coupled with knowing how to effectively incorporate it into your broader investment plan, can boost your returns. Read on to learn why many consider this a solid approach for accumulating wealth and achieving long-term financial security.
Understanding Buy and Hold: The Basics
In essence, the “buy and hold” approach offers a straightforward and relatively hands-off method for investing: acquire assets and retain them for the long haul. The emphasis is on potential for growth over years, rather than chasing quick profits.
Individual investors may interpret “buy and hold” differently, but certain fundamental tenets define the strategy.
Prioritize Time Over Timing
This saying captures the spirit of buy and hold: avoid trying to perfectly predict when to buy low and sell high. While hitting the absolute bottom and top is hard, keeping some funds available and strategically using macroeconomic events and economic cycles could help improve overall results.
Reduce Trading Frequency
A key element of “buy and hold,” as with any passive investment style, is minimizing how often you trade. This cuts down on fees like trading commissions and saves you time on portfolio management.
Although generally straightforward and time-saving, maximizing returns still involves keeping an eye on your assets and considering periodic portfolio adjustments.
The tricky part for “buy and hold” investors is deciding whether an asset that isn’t doing well will bounce back or whether it’s better to reinvest the money elsewhere. The best strategy is to do solid research initially and stay informed through news and corporate reports.
You might also need to rebalance due to life changes, like getting close to retirement or hitting specific goals in your “financial independence, retire early” (FIRE) plan. In those situations, protecting your assets becomes more important, possibly leading to a shift from riskier assets to safer ones like bonds.
Portfolio Stability
A steady portfolio allows investors to become more familiar with their assets, making them—and any factors influencing them—easier to monitor.
Selecting the Right Assets
This strategy is more about how you manage your investments than the specific assets you choose. However, a buy-and-hold approach should involve selecting assets likely to increase in value over time, matching them to your investment goals, such as retirement or other significant milestones.
While any asset can fit into a buy-and-hold portfolio, stocks and bonds are commonly used asset types because they tend to be good for long-term investing.
A typical buy-and-hold strategy might focus on established, reliable stocks and bonds. However, there’s also room for allocating some funds to higher-risk investments, like cryptocurrencies or shares of new tech companies. While not every investment will succeed, keeping these investments small can minimize potential losses while still allowing for significant gains.
An even simpler method for participating in overall market performance is investing in ETFs (exchange-traded funds). They offer instant diversification, granting exposure to a specific sector, region, asset category, or market index with a single purchase.
ETFs provide a low-cost way to diversify. For example, the VOO ETF has an expense ratio of just 0.03%, meaning a $10,000 investment incurs an annual fee of only $3.00.
The Importance of Diversification
Diversifying your portfolio is crucial in “buy and hold” to spread risk across different areas. By spreading investments, you reduce the chance of a single underperforming asset significantly impacting your returns. This also aligns with the goal of some “buy and hold” investors to match, rather than exceed, overall market performance.
Investing across various asset groups can decrease the swings in your portfolio’s value. This matters for long-term investors because markets and portfolios will inevitably experience drops in value, hopefully temporary.
Tax Considerations
Address tax implications from the outset. Investing through tax-advantaged accounts can shield your returns from taxation. With the potential for substantial capital growth, careful attention should be paid to capital gains tax (CGT).
Looking at the Past: Performance of “Buy and Hold”
“Buy and hold” rests on the idea that asset values generally rise more often than they fall. It acknowledges the possibility of short-term dips but predicts that overall gains will, in the long run, meet investor expectations.
Historical market data largely supports the claims made by those who advocate for “buy and hold.”
The Vanguard S&P 500 ETF is a common benchmark for the broader stock market. Even factoring in the 30% drop the S&P 500 experienced during the 2007-2009 recession, the $VOO fund still achieved a 10.55% average annual return over the 30 years leading up to 2024.
Tip: Spreading your investments over time, instead of making one large investment, can help reduce the risk of investing when prices are temporarily high.
Using dollar-cost averaging (DCA) can work well with a buy-and-hold strategy. Both are long-term methods that can lessen the effect of market changes on your returns. DCA encourages disciplined investing and reduces the need to time the market, potentially lowering the average cost per share over time, especially during market declines.
Combining DCA with “buy and hold” can help investors steadily grow their wealth over the long run.

Warren Buffett: A “Buy and Hold” Champion
Warren Buffett is a prominent advocate of “buy and hold.” His investment company, Berkshire Hathaway Inc., has achieved impressive average annual gains of 19.8% since its start in 1965.
Berkshire Hathaway’s approach has become a model for “buy and hold,” emphasizing long-term investment methods. Its success relative to the S&P 500 Index demonstrates an important lesson for those who wish to follow Buffett’s example.
Berkshire Hathaway’s strength lies in its managers’ skill in picking stocks – well-run, undervalued companies – and keeping them until the market price reflects their true worth.
“Buy and Hold”: Weighing the Pros and Cons
Here’s a look at the advantages and disadvantages of the “buy and hold” strategy:
Advantages
- Potential for Long-Term Growth: By holding investments for the long term, investors benefit from the power of compounding returns.
- Reduced Trading: The strategy generally involves infrequent trading, leading to lower costs such as brokerage fees and taxes.
- Ease of Use: “Buy and hold” is a relatively passive investment style that requires less effort compared to active trading.
Disadvantages
- Opportunity Cost: Committing a large amount of your capital to long-term assets means missing out on other short-term investment possibilities.
- Reduced Flexibility: Investors commit to their chosen assets for the long run, limiting their ability to react to changing market conditions or individual investment performance. This can be tough during volatile periods or when certain assets perform poorly.
- Risk of Holding Losers: Deciding whether to keep underperforming assets or reallocate capital can be challenging, potentially leading to missed opportunities for better returns.

In Conclusion
While no investment guarantees exist, historical data indicates that a “buy and hold” strategy can be a sound method for building wealth over time. Much of the work happens upfront during the planning phase; ongoing management primarily requires patience rather than continuous research.
Though simple, this approach shouldn’t be dismissed. If you can replicate the results of well-known “buy and hold” investors, you could achieve significant returns.
Visit the eToro Academy to learn more about “buy and hold” investing.
Quick Quiz
Which of these asset types do “buy and hold” investors typically avoid?
Short-term speculative stocks with high volatility
Long-term government bonds with fixed interest rates
Blue-chip stocks of established companies with strong fundamentals
Precious metals such as gold and silver
Frequently Asked Questions
- How does “buy and hold” reduce the effects of market volatility?
-
By committing to weather market storms, you’re more likely to hold onto investments when others are selling at a low point. You might also choose relatively stable assets, which are easier to maintain during market downturns.
- What assets are best for a “buy and hold” strategy?
-
This depends on your personal investment aims. If your investment timeframe is short, you might prefer safer assets like bonds and blue-chip stocks in case you need to sell during a market downturn. With a longer timeframe, you could allocate some money to riskier assets like growth stocks and cryptocurrencies.
- How often should investors review and adjust their “buy and hold” portfolios?
-
Checking your portfolio too often can lead to unnecessary trading and a deviation from the principles of long-term investing and efficient portfolio management. A better approach is to schedule regular reviews. If you’re investing in stocks, use an economic calendar to track earnings reports and company updates on trading conditions and future prospects.
This information is provided for educational purposes only and should not be construed as investment advice, a personal recommendation, or an offer or solicitation to buy or sell any financial instruments.
This material has been prepared without considering specific investment goals or financial situations and has not been created in accordance with the legal and regulatory requirements for promoting independent research. Not all financial instruments and services mentioned are offered by eToro. References to past performance of any financial instrument, index, or packaged investment product do not guarantee future results.
eToro makes no warranties or representations regarding the accuracy or completeness of this guide. Before committing any capital, ensure you understand the risks involved in trading. Never risk more than you can afford to lose.
