Shares of Webull Corporation (NASDAQ: BULL) are seeing a boost in price this Thursday. This positive movement follows the initiation of coverage by Rosenblatt analyst Chris Brendler, who assigned a “Buy” rating with a target share price of $19.

The Details: Webull is actively pursuing international growth and plans to re-enter the U.S. cryptocurrency market. The company is aiming to attract active retail investors by offering competitive pricing, advanced trading tools, and a well-regarded platform.

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Brendler pointed out that Webull previously divested its crypto division in 2023 due to regulatory concerns, but has since relaunched crypto trading in the United States. He notes that cryptocurrency activities once accounted for around 20% of Webull’s revenue at its peak. While Brendler doesn’t anticipate a return to that level immediately, he considers crypto to be a vital factor in his optimistic projections, exceeding current market consensus.

According to Brendler, Webull has quickly become a prominent retail brokerage in the U.S. market. He highlights the platform’s combination of sophisticated tools, an easy-to-use interface, and comprehensive asset coverage as key strengths.

He also emphasized that Webull’s transparent and low-cost fee structure, highly-rated mobile application, and robust desktop platform position it favorably against both established financial institutions and emerging competitors. These features make it an attractive choice for the new generation of traders.

The analyst believes that the proliferation of zero-commission trading, the widespread use of smartphones, and the influence of social media have collectively propelled retail trading into the mainstream. This shift has created opportunities for agile newcomers like Webull to capture market share. Webull has successfully leveraged this trend, evolving from a specialized market data tool into the second-largest mobile-first brokerage in the United States, Brendler states.

Webull utilizes data-driven insights and proprietary technology to tailor its features specifically for active traders. This approach has resulted in a highly regarded application and a seamlessly integrated desktop platform, which have become preferred choices in the U.S. and are gaining popularity in international markets.

Brendler anticipates that Webull can maintain revenue growth above 25% through 2027, exceeding current market expectations. He cites strong tailwinds from the increasing “retailification” of global markets and an expanding product line, which now includes cryptocurrency and prediction markets, as key drivers. This growth is further supported by increased user engagement, an expanding range of product offerings, and continued market share gains.

Furthermore, the analyst also spotlighted Webull’s global expansion efforts. The company currently possesses licenses to operate in 14 markets, including locations like Hong Kong, Singapore, Australia, the United Kingdom, and Japan.

Brendler suggests that these international markets are still in the early stages of retail trading adoption and face less intense competition, particularly among active traders. This presents Webull with significant growth potential.

Stock Movement: As of the latest update on Thursday, BULL stock is up by 4.83%, trading at $14.67.

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