The social media platform X has rolled out a new feature, enabling users to request and potentially purchase usernames that are currently inactive.
This new “Handle Marketplace” is presently in a testing phase and is exclusively accessible to users with paid subscriptions. Find details here.
The goal is to offer individuals the opportunity to acquire usernames that are not actively being used.
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Users interested in acquiring a currently unused handle can register to receive updates regarding upcoming opportunities, explore the available inactive accounts, and submit their requests through their subscription plan.
Subscribers to the Premium+ tier are granted the privilege of submitting complimentary requests for highly sought-after usernames. Other subscribers will have the option to directly purchase selected usernames.
According to a report by TechCrunch, the pricing for desirable usernames could fluctuate anywhere from $2,500 to upwards of $1 million. The cost hinges on factors like the username’s length, potential popularity, and any cultural significance it may hold.
Although X has yet to release precise figures on the number of usernames accessible through this new marketplace, the platform reportedly has around 557 million active users as of early 2025. The exact quantity of inactive accounts potentially eligible for acquisition has not been disclosed.
While X maintains control over the system and does not operate on a decentralized model akin to some blockchain ventures, the platform seems to embrace the concept of online identity as an asset that can be owned and exchanged.
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