During the previous summer, Trump Media & Technology Group (NASDAQ: DJT), predominantly owned by former President Donald Trump, made waves by declaring its intention to evolve into a Bitcoin (CRYPTO: BTC) treasury firm. Currently, Trump Media possesses 12,062 Bitcoins, valued at approximately $755 million based on recent market rates, marking the fulfillment of its initial goal.
<p class="text text-block paragraph text-left neo-font-paragraph-xl-reg yf-18d6y07" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START -->Nevertheless, this Bitcoin investment is facing significant losses. <a href="https://www.fool.com/investing/2026/08/14/why-shares-of-trump-media-technology-stock-sank-18/?utm_source=yahoo-host-full&utm_medium=feed&utm_campaign=article&referring_guid=bd196849-d4d0-4756-91f2-1776a9f07388" data-ylk="slk:Trump%20Media%20reported%20a%20%24190%20million%20loss%20on%20crypto%20holds;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default" data-yga="{"yLinkText":"Trump Media reported a $190 million loss on crypto holds","yLinkElement":"context_link","yModuleName":"content-canvas","yTrafficOrigin":"content-canvas default"}" target="_blank" rel="noopener noreferrer nofollow">Trump Media has recently announced a paper loss of $190 million regarding its cryptocurrency assets</a>, primarily due to a continuous decline in Bitcoin prices spanning over ten months. Consequently, Trump Media is shifting focus from <a href="https://www.fool.com/investing/stock-market/market-sectors/financials/cryptocurrency-stocks/bitcoin-etfs/?utm_source=yahoo-host-full&utm_medium=feed&utm_campaign=article&referring_guid=bd196849-d4d0-4756-91f2-1776a9f07388" data-ylk="slk:Bitcoin;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default" data-yga="{"yLinkText":"Bitcoin","yLinkElement":"context_link","yModuleName":"content-canvas","yTrafficOrigin":"content-canvas default"}" target="_blank" rel="noopener noreferrer nofollow">Bitcoin</a> and returning to its primary operations in media and advertising.<!-- HTML_TAG_END --></p>
<p class="text text-block paragraph text-left neo-font-paragraph-xl-reg yf-18d6y07" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START --><strong><em>Missed Nvidia in 2009? This Rare Signal Is Flashing Again.</em></strong><em> In 2009, a "Double Down" signal appeared for a little-known chipmaker named Nvidia. For the first time in years, that same "Total Conviction" signal is now showing for a company 1/100th the size of Nvidia.</em><a href="https://api.fool.com/infotron/infotrack/click?apikey=35527423-a535-4519-a07f-20014582e03e&impression=d54baebb-85e3-46ac-a8a0-b14522716eba&url=https%3A%2F%2Fwww.fool.com%2Fmms%2Fmark%2Fa-sa-dd-total-conviction%3Faid%3D11123%26source%3Disaediica0000074%26ftm_cam%3Dsa-dd-4%26ftm_veh%3Dtop_incontent_pitch_feed_yahoo%26ftm_pit%3D19375&utm_source=yahoo-host-full&utm_medium=feed&utm_campaign=article&referring_guid=bd196849-d4d0-4756-91f2-1776a9f07388" data-ylk="slk:Continue%20%C2%BB;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default" data-yga="{"yLinkText":"Continue »","yLinkElement":"context_link","yModuleName":"content-canvas","yTrafficOrigin":"content-canvas default"}" target="_blank" rel="noopener noreferrer nofollow"><strong><em>Continue »</em></strong></a><!-- HTML_TAG_END --></p>
<h2 class="text text-block heading text-left neo-font-heading-lg yf-18d6y07" role="heading" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START -->Is This the End of the Bitcoin Treasury Model?<!-- HTML_TAG_END --></h2>
<p class="text text-block paragraph text-left neo-font-paragraph-xl-reg yf-18d6y07" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START -->Trump Media is not the only firm grappling with challenges in the Bitcoin treasury space. This year has seen turmoil among leading digital asset treasury companies. One notable entity is <strong>Strategy</strong> (NASDAQ: MSTR), which notoriously advised investors to "Never sell your Bitcoin," but is now doing just that, alarming crypto enthusiasts.<!-- HTML_TAG_END --></p>
<p class="text text-block paragraph text-left neo-font-paragraph-xl-reg yf-18d6y07" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START -->In its latest quarter, Strategy disclosed a staggering nearly $10 billion loss on its Bitcoin investments. The company had acquired 840,447 BTC at an average purchase price of $75,482, while the current Bitcoin price stands at approximately $63,000. These numbers show an untenable situation.<!-- HTML_TAG_END --></p>
<figure data-testid="article-figure-image" class="yf-750ceo"><div class="image-container yf-j98iil loader" style="--max-height: 540px;"> <div class="image-wrapper yf-j98iil" style="--aspect-ratio: 960 / 540; --img-max-width: 960px;"><a href="https://s.yimg.com/lo/mysterio/api/500FB581B824091EB58A42C5395B0F7221EA57A5C15EAC1C4D0B09B637DEC75A/subgraphmysterio/resizefit_w960;quality_80;format_webp/https:%2F%2Fmedia.zenfs.com%2Fen%2Fmotleyfool.com%2Fab09f3abf3790b68803de392e6563213.jpg" target="_blank" rel="noopener noreferrer"><img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///ywAAAAAAQABAAACAUwAOw==" alt="Stressed business person with laptop." height="540" width="960" class="yf-j98iil loader"/></a></div></div> <figcaption class="yf-750ceo"><!-- HTML_TAG_START -->Image source: Getty Images.<!-- HTML_TAG_END --></figcaption></figure>
<p class="text text-block paragraph text-left neo-font-paragraph-xl-reg yf-18d6y07" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START -->The larger issue at hand is that such selling can prompt a cascade of further sell-offs. This chain reaction is how market dynamics typically operate. Many cryptocurrency investors may hesitate to acknowledge it, yet if Strategy is ever compelled to divest a significant portion of its Bitcoin, it could unleash a substantial market collapse. That's when the real repercussions could occur, especially if cryptocurrency downturns spill over into the stock market.<!-- HTML_TAG_END --></p>
<h2 class="text text-block heading text-left neo-font-heading-lg yf-18d6y07" role="heading" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START -->Valuable Insights for Crypto Investors<!-- HTML_TAG_END --></h2>
<p class="text text-block paragraph text-left neo-font-paragraph-xl-reg yf-18d6y07" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START -->Several key takeaways can be drawn from this. The most important is that attempting to time the cryptocurrency market is ultimately a losing proposition. Trump Media entered the Bitcoin arena just as prices reached an unprecedented high of $126,000. At that point, the organization's Bitcoin strategy seemed visionary.<!-- HTML_TAG_END --></p>
<p class="text text-block paragraph text-left neo-font-paragraph-xl-reg yf-18d6y07" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START -->However, it turns out they were buying Bitcoin at its peak. The conclusion is clear: purchas at high prices and selling at low will lead to losses. The Bitcoin price began its downward spiral shortly after, compounding the losses.<!-- HTML_TAG_END --></p>
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<p class="text text-block paragraph text-left neo-font-paragraph-xl-reg yf-18d6y07" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START -->That’s why I’m currently focusing on cryptocurrency companies that are pivoting towards artificial intelligence. For instance, some Bitcoin mining firms are offloading their Bitcoin assets to fully embrace AI technologies. They’re moving away from Bitcoin altogether.<!-- HTML_TAG_END --></p>
<p class="text text-block paragraph text-left neo-font-paragraph-xl-reg yf-18d6y07" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START -->This strategy is misguided. Regularly shifting in and out of Bitcoin means you risk missing its most significant upward movements. A wiser approach would be to invest and retain your position long-term, maintaining the belief that Bitcoin has consistently rebounded from challenges.<!-- HTML_TAG_END --></p>
<h2 class="text text-block heading text-left neo-font-heading-lg yf-18d6y07" role="heading" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START -->Is it wise to invest in Trump Media & Technology Group right now?<!-- HTML_TAG_END --></h2>
<p class="text text-block paragraph text-left neo-font-paragraph-xl-reg yf-18d6y07" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START -->Before investing in Trump Media & Technology Group, it’s essential to consider the following:<!-- HTML_TAG_END --></p>
<p class="text text-block paragraph text-left neo-font-paragraph-xl-reg yf-18d6y07" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START -->The <em>Motley Fool Stock Advisor</em> research team has recently recognized what they believe to be the <a href="https://api.fool.com/infotron/infotrack/click?apikey=35527423-a535-4519-a07f-20014582e03e&impression=dcceef64-5880-4252-86d6-2c2c53755e43&url=https%3A%2F%2Fwww.fool.com%2Fmms%2Fmark%2Fe-sa-bbn-bn%3Faid%3D8867%26source%3Disaeditxt0001181%26ftm_cam%3Dsa-bbn-evergreen%26ftm_veh%3Darticle_pitch_feed_yahoo%26ftm_pit%3D18781&utm_source=yahoo-host-full&utm_medium=feed&utm_campaign=article&referring_guid=bd196849-d4d0-4756-91f2-1776a9f07388" data-ylk="slk:10%20best%20stocks;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default" data-yga="{"yLinkText":"10 best stocks","yLinkElement":"context_link","yModuleName":"content-canvas","yTrafficOrigin":"content-canvas default"}" target="_blank" rel="noopener noreferrer nofollow"><strong>10 best stocks</strong></a> for current investment... and Trump Media & Technology Group is notably absent from that list. The selected stocks are expected to yield substantial returns over the years to come.<!-- HTML_TAG_END --></p>
<p class="text text-block paragraph text-left neo-font-paragraph-xl-reg yf-18d6y07" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START -->Consider the situation where <strong>Netflix</strong> was included in this list on December 17, 2004... had you invested $1,000 then, your investment would be worth <strong>$421,511</strong>!* Likewise, when <strong>Nvidia</strong> was featured on April 15, 2005, a $1,000 investment at that time would now be valued at <strong>$1,381,960</strong>!*<!-- HTML_TAG_END --></p>
<p class="text text-block paragraph text-left neo-font-paragraph-xl-reg yf-18d6y07" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START -->It’s crucial to note that <em>Stock Advisor’s</em> overall average return is 981%, significantly outperforming the S&P 500’s 216%. Stay updated on the latest top 10 stock selections available through <em>Stock Advisor</em> and join an investing community formed by individual investors for individual investors.<!-- HTML_TAG_END --></p>
<p class="text text-block paragraph text-left neo-font-paragraph-xl-reg yf-18d6y07" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START --><a href="https://api.fool.com/infotron/infotrack/click?apikey=35527423-a535-4519-a07f-20014582e03e&impression=dcceef64-5880-4252-86d6-2c2c53755e43&url=https%3A%2F%2Fwww.fool.com%2Fmms%2Fmark%2Fe-sa-bbn-bn%3Faid%3D8867%26source%3Disaeditxt0001181%26ftm_cam%3Dsa-bbn-evergreen%26ftm_pit%3D18781%26ftm_veh%3Darticle_pitch_feed_yahoo%26company%3DTrump%2520Media%2520%2526%2520Technology%2520Group&utm_source=yahoo-host-full&utm_medium=feed&utm_campaign=article&referring_guid=bd196849-d4d0-4756-91f2-1776a9f07388" data-ylk="slk:See%20the%2010%20stocks%20%C2%BB;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default" data-yga="{"yLinkText":"See the 10 stocks »","yLinkElement":"context_link","yModuleName":"content-canvas","yTrafficOrigin":"content-canvas default"}" target="_blank" rel="noopener noreferrer nofollow" class="ticker_pitch"><strong>See the 10 stocks »</strong></a><!-- HTML_TAG_END --></p>
<p class="text text-block paragraph text-left neo-font-paragraph-xl-reg yf-18d6y07" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START --><em>*Stock Advisor returns as of August 17, 2026.</em><!-- HTML_TAG_END --></p>
<p class="text text-block paragraph text-left neo-font-paragraph-xl-reg yf-18d6y07" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START --><a href="https://www.fool.com/author/20546/" data-ylk="slk:Dominic%20Basulto;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default" data-yga="{"yLinkText":"Dominic Basulto","yLinkElement":"context_link","yModuleName":"content-canvas","yTrafficOrigin":"content-canvas default"}" target="_blank" rel="noopener noreferrer nofollow"><em>Dominic Basulto</em></a><em> holds positions in Bitcoin. The Motley Fool also has investments in and recommends Bitcoin. The Motley Fool adheres to a </em><a href="https://www.fool.com/legal/fool-disclosure-policy/" data-ylk="slk:disclosure%20policy;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default" data-yga="{"yLinkText":"disclosure policy","yLinkElement":"context_link","yModuleName":"content-canvas","yTrafficOrigin":"content-canvas default"}" target="_blank" rel="noopener noreferrer nofollow"><em>disclosure policy</em>.</em><!-- HTML_TAG_END --></p>
<p class="text text-block paragraph text-left neo-font-paragraph-xl-reg yf-18d6y07" style="text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;"><!-- HTML_TAG_START --><a href="https://www.fool.com/investing/2026/08/17/after-losses-trump-media-pivot-from-bitcoin/" data-ylk="slk:After%20Nearly%20%24200%20Million%20in%20Crypto%20Losses%2C%20Trump%20Media%20Will%20Pivot%20Away%20From%20Bitcoin.%20Here's%20What%20Crypto%20Investors%20Need%20to%20Know.;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default" data-yga="{"yLinkText":"After Nearly $200 Million in Crypto Losses, Trump Media Will Pivot Away From Bitcoin. Here's What Crypto Investors Need to Know.","yLinkElement":"context_link","yModuleName":"content-canvas","yTrafficOrigin":"content-canvas default"}" target="_blank" rel="noopener noreferrer nofollow">After Nearly $200 Million in Crypto Losses, Trump Media Will Pivot Away From Bitcoin. Here's What Crypto Investors Need to Know.</a> was originally published by The Motley Fool<!-- HTML_TAG_END --></p>
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